Affiliation:
1. Department of Business-Society Management, Erasmus University Rotterdam, Rotterdam School of Management, Rotterdam, The Netherlands
Abstract
Platform cooperatives promise to provide an alternative organizational model of worker ownership and governance to heavily criticized investor-owned gig platforms, but have until now remained relatively rare. This study examines the development of platform co-ops to gain insight into the reasons and mechanisms behind their slow but steady growth in Europe. Using desk research on 48 platform co-ops and 16 in-depth interviews with founders of platform co-ops, we build on paradox theorizing to analyze how founders of platform co-ops manage competing demands during the start-up phase. Extending recent studies on interorganizational paradoxes, we show how systemic tensions in the gig economy motivate the creation of platform co-ops as a way of coping and that interactions between tensions on different levels during actual development can result in failed market entry. Hence, this study also addresses the counter-intuitiveness to the establishment of organizations permeated with paradoxical tensions.
Funder
Nederlandse Organisatie voor Wetenschappelijk Onderzoek
Subject
Management of Technology and Innovation,Strategy and Management,General Business, Management and Accounting