Abstract
One of the clearest challenges of the 21st century is to create multinational organizations that support an economically vibrant and culturally diverse global society. This article addresses issues raised in September 2001 from the perspective of a Norwegian-based multinational company that is combining its global business strategy with unique, artistically based organizational strategies to create both fiscal and cross-cultural success.
Subject
Management of Technology and Innovation,Strategy and Management,General Business, Management and Accounting
Cited by
13 articles.
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