Affiliation:
1. Bastien Consulting
2. University of Wisconsin
3. Waypoint Associates
Abstract
Corporate judo is an innovative approach to increased growth, market share, and profitability. In this paper the authors present a framework for applying judo to competitors that have recently undergone a merger, acquisition, downsizing, or restructuring. Case study data illustrate the potential benefits of corporate judo. The authors conclude by discussing some implications of the framework for competitive theory and practice.
Subject
Management of Technology and Innovation,Strategy and Management,General Business, Management and Accounting
Cited by
9 articles.
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