Collectivism and Altruistic Behavior: A Third-Person Effect Study of COVID-19 News Among Wuhan Residents-Reference-Cited by-同舟云学术

Collectivism and Altruistic Behavior: A Third-Person Effect Study of COVID-19 News Among Wuhan Residents

Published:2021-10-18 Issue:4 Volume:6 Page:476-491
ISSN:2059-4364
Container-title:Global Media and China
language:en
Short-container-title:Global Media and China

Author:

Zhu Yicheng¹^ORCID,Wei Ran²,Lo Ven-Hwei³,Zhang Mingxin⁴,Li Zongya⁴

Affiliation:

1. School of Journalism and Communication, Beijing Normal University, Beijing, China

2. School of Journalism and Communication, The Chinese University of Hong Kong, Hong Kong, China

3. Department of Journalism, School of Communication, Hong Kong Baptist University, Hong Kong, China

4. Department of Journalism and Information Communication School, Huazhong University of Science and Technology, Wuhan, China

Abstract

This study examines the third-person effects of COVID-19 news among Wuhan residents during the peak of the outbreaks in the city. Using data collected in a telephone survey of 1,071 Wuhan residents, results show that respondents believed others were more influenced by the COVID-19 news. However, the more the respondents systematically processed the news through elaboration and the more they were oriented toward collectivist values, the smaller the self-other perceptual gap. Finally, results suggest the moderating effect of collectivism on the relationship between perceived effects of COVID news and altruistic behavior—collectivism enhances the influence of perceived effects on others on adoption of altruistic behavior. The influence of culture in shaping risk perception and behavioral responses is discussed.

Publisher

SAGE Publications

Subject

Communication,Cultural Studies

Link

http://journals.sagepub.com/doi/pdf/10.1177/20594364211045568

Reference52 articles.

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