Beyond the Tipping Point: The Role of Status in Organizations’ Public Narratives to Mobilize Support for Change

Abstract

What status mechanisms underlie actors’ public narratives to mobilize change? This study examines the public narratives of a set of United States restaurant actors (2005–2016) that tried to eliminate tipping, a change which challenged a deeply ingrained social custom, took some power away from customers, and could potentially reduce servers’ income. Through a qualitative analysis of the narratives using a status lens, I reveal actors’ complex discursive status work to frame the elimination of tipping as a change that promotes compensation fairness, the professionalization of service work, cultural authenticity, and equality. This study delineates the recursive relationship between narrative and status: actors’ narratives are enabled by a rich repertoire of status hierarchies; narratives may also drive status in the sense that by organizing loose elements into coherent stories about status distinction or status problematization, narratives provide motivations for a change that may reinforce or challenge existing status hierarchies. I conclude by discussing this study’s implications for the literature on status, narrative, change, and legitimation.