Institutional Adaptiveness, Technology Policy, and the Diffusion of New Business Models: The Case of German Biotechnology

Abstract

The German economy has been widely seen as failing to develop the commercial innovation competencies necessary to compete in new technologies. Starting in the mid-1990s, the German government instituted a series of new technology policies designed to orchestrate the development of small entrepreneurial technology firms. These policies have fostered several hundred new high-technology start-ups in Germany. This development represents an interesting challenge to prevailing institutional theory, which tends to view the characteristics of organizations as strongly constrained by the orientation of a number of key national institutional frameworks. Focusing on biotechnology, this article examines the relative importance of national institutional frameworks as opposed to sector-specific policies that are presently pervasive in Germany. Analysis of the new firms demonstrates that Germany's new technology policies have facilitated important extensions within the business system that have, for the first time, allowed the systematic promotion of entrepreneurial technology companies. However, the dominant strategies of market specialization and company organizational patterns found within these companies have been strongly influenced by incentives and constraints created by long-established national institutional structures. Technology policy has, however, promoted institutional adaptiveness by providing opportunities for firms to experiment with or reconfigure elements of relatively stable national institutional frameworks to create new business practices.