On the Discursive Construction of Success/Failure in Narratives of Post-Merger Integration

Abstract

This article concentrates on the discursive construction of success and failure in narratives of post-merger integration. Drawing on extensive interview material from eight Finnish-Swedish mergers and acquisitions, the empirical analysis leads to distinguishing four types of discourse — `rationalistic', `cultural', `role-bound' and `individualistic' — that narrators employ in recounting their experiences. In particular, the empirical material illustrates how the discursive frameworks enable specific (discursive) strategies and moves for (re)framing the success/failure, justification/legitimization of one's own actions, and (re)construction of responsibility when dealing with socio-psychological pressures associated with success/failure. The analysis also suggests that, as a result of making use of these discursive strategies and moves, success stories are likely to lead to overly optimistic or, in the case of failure stories, overly pessimistic views on the management's ability to control these change processes. These findings imply that we should take the discursive elements that both constrain our descriptions and explanations seriously, and provide opportunities for more or less intentional (re)interpretations of postmerger integration or other organizational change processes.