Affiliation:
1. School of Management, Hangzhou Dianzi University, Hangzhou, P.R. China
Abstract
New media entertainment is currently being spotlighted by business practitioners and researchers. This article highlighted this issue of elder online users and explored the factors affecting their acceptance decisions in new media entertainment. Older adults prefer to status and value orientations, so their online acceptance of new media entertainment is significantly influenced by the perceived usefulness and social benefits. In addition, types of living arrangement significantly affect technology acceptance model of older adults.
Funder
department of education of zhejiang province
Subject
Geriatrics and Gerontology,Developmental and Educational Psychology,Aging
Cited by
11 articles.
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