Markers of self-identities for young Polish diasporic female viewers ofThe Magnificent Century(Turkish TV series, 2011–2014)

Abstract

This study focuses on young Polish viewers living in Vienna, the capital city of Austria, and their reception of Turkish television series. This is an under-researched audience group. The analysis gives voice to viewers’ comments through the use of semi-structured interviews to gain deep insight into their viewer experiences. The study introduces another, less-studied component of analysis by scrutinising the ways in which audiences deploy the media text of Turkish series in defining markers of their own self-identities. The analysis of this reveals ways in which viewers were able to negotiate their placement in diasporic lands and in cultural imaginaries.