User interactivity in online newspapers: Exploring the relationship between content features and user response

Author:

Riskos Kyriakos1,Dekoulou Paraskevi1,Tsourvakas George1

Affiliation:

1. Dekoulou is a lecturer in the School of Business at the University of Nicosia. Riskos is a doctoral candidate and Tsourvakas is a professor in the Department of Journalism and Media Communication, Aristotle University of Thessaloniki

Abstract

This study content analyzed 1,050 online news articles, coming from five Greek online-only newspapers. Results indicate that hard content and news about global and political issues elicit more comments and replies. Readers share to their personal profiles on social networks more online articles about culture and articles that include videos and make more comments and replies on articles that contain hyperlinks. An in-depth analysis of articles about politics and global issues shows that articles about politics that contain infographics attract more comments and replies. The importance of interactivity for online news is highlighted.

Publisher

SAGE Publications

Subject

Communication

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