Understanding & Serving Readers: The Problem of Fuzzy Market Structure

Author:

Lacy Stephen

Abstract

Newspapers exist in markets that are difficult to define and serve. Market structures are beyond their control, but not beyond their understanding – and their survival will depend on how well newspapers understand.

Publisher

SAGE Publications

Subject

Communication

Cited by 7 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Einzelbeiträge;Die digitale Mediamorphose und der Wandel der traditionellen Massenmedien aus Sicht der Medienökonomie;2019

2. The Relationship of Competition and Financial Commitment Revisited: A Fuzzy Set Qualitative Comparative Analysis in European Newspaper Markets;Journal of Media Economics;2014-04-03

3. State Aid for Newspapers: First Theoretical Disputes;State Aid for Newspapers;2013

4. IS MORE ALWAYS BETTER?;Journalism Studies;2009-06

5. News Media Performance in Hypercompetitive Markets: An Extended Model of Effects;International Journal on Media Management;2006-06

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