Nidradaan (Gift of Sleep): A Corporate Social Innovation by Agarwal Packers and Movers for Truck Drivers in India-Reference-Cited by-同舟云学术

Nidradaan (Gift of Sleep): A Corporate Social Innovation by Agarwal Packers and Movers for Truck Drivers in India

Published:2023-12 Issue:4 Volume:48 Page:283-293
ISSN:0256-0909
Container-title:Vikalpa: The Journal for Decision Makers
language:en
Short-container-title:Vikalpa: The Journal for Decision Makers

Author:

Raju Prageetha G.¹,M. Rajanikanth²

Affiliation:

1. Independent Consultant, Hyderabad, Telangana, India

2. GITAM School of Business, Hyderabad, Telangana, India

Abstract

Has anyone heard of organizations giving its employees a gift of sleep? This is given to truck drivers in India who drive miles in all weathers without proper sleep to ensure that the goods consigned reach in specified time. Lack of proper sleep leads to deadly road accidents. Out of 139,000 deaths due to road accidents, around 26,678 drivers die due to lack of sleep (NCRB). The present case based entirely on published sources portrays a CSI initiative of APML which is first of its kind working for improving the condition of drivers thereby curtailing the shortage since 2012.

Publisher

SAGE Publications

Subject

General Business, Management and Accounting,General Decision Sciences

Link

http://journals.sagepub.com/doi/pdf/10.1177/02560909231214923

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