1. Arindam Banerjee is a Professor of Marketing at IIM Ahmedabad. He has been associated with the institute for the past 18 years as a faculty. Prior to his joining the institute, he worked as an analytics specialist in a management consulting firm based in Chicago, IL. He has market research experience in the United States of America having worked at A C Nielsen Corporation, servicing the analytics requirement for Philip Morris Inc. As a faculty member at IIM Ahmedabad, he teaches, consults, and researches...
2. Tanushri Banerjee is an Associate Professor of Information Systems at the School of Petroleum Management at Pandit Deendayal Petroleum University, Gandhinagar. She carries 20 years of work experience divided between academia and industry. Her career is a mix of national and international job profiles which has led her to blend industrial technological advancements into evolving academic curriculum. Prior to her current position, she was associate director at Duke Corporate Education (India), a joint...