Can a Technology Enterprise Transition from Niche to Wider Market Appeal in the Turbulent Digital Media Industry?

Author:

Ensign Prescott C.1,Fast Jonathan2,Hentsch Stefan3

Affiliation:

1. Prescott C. Ensign is the Dobson Professor of Innovation and Entrepreneurship at the Lazaridis School of Business and Economics at Wilfrid Laurier University. He has supervised undergraduate, MSc, and PhD students, primarily in the examination of how emerging technology enterprises can scale quickly to be globally competitive.

2. Jonathan Fast graduated in 2013 from Wilfrid Laurier University’s Honours BBA programme. He began his work in case writing as a Research Associate for Dr Scott Ensign in May 2013. He has subsequently written two academic cases and three teaching notes. His notable achievements include two publications, and a fifth place at the 2015 John Molson MBA Case Writing Competition. He is looking to pursue a career in academia and will begin graduate school in late 2016 at the Smith School of Business at Queen’s...

3. Stefan Hentsch graduated in 2015 with an MBA from McMaster University after completing the Honours BBA programme at Wilfrid Laurier University in 2013. He currently works as an Analyst at the Bank of Canada and has previously worked in the corporate finance and public accounting sectors. His father’s small business is the subject of this case study and it inspired him to collaborate with John Fast and Dr Scott Ensign to write an academic case study which presents the real-world issues that face small...

Publisher

SAGE Publications

Subject

General Business, Management and Accounting,General Decision Sciences

Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Digital Media Technology and Its Application in the Information Age;Lecture Notes in Electrical Engineering;2021

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