1. Suhail Ahmad Bhat is a Faculty at the Department of Management Studies, University of Kashmir, Srinagar. His research interests include e-marketing, green marketing, social marketing, sustainable development, CRM and different CRM facets in the service industry. He has published papers in national and international journals such as International Journal of Bank Marketing, Vikalpa, Decision, Global Knowledge, Memory and Communication, Vision, International Journal of Tourism Cities, FIIB Business Review,...
2. Mushtaq Ahmad Darzi is a Professor at the Department of Management Studies, University of Kashmir, Srinagar (India). His research areas include financial management, portfolio management, accounts, social marketing, e-retailing, and CRM. He has published papers in national and international journals with publishers such as Emerald Insights and SAGE Publications.