“We Don’t Aspire to Be Netflix”: Understanding Content Acquisition Practices Among Niche Streaming Services

Author:

Wayne Michael L.1ORCID,Sienkiewicz Matt2

Affiliation:

1. Erasmus University Rotterdam, The Netherlands

2. Boston College, Chestnut Hill, MA, USA

Abstract

Using the media industry studies approach, this article examines the acquisition strategies and licensing practices employed by three recently launched niche Jewish/Israeli subscription video on-demand (SVOD) services. Drawing on qualitative interviews with executives and publicly available materials, this analysis argues that these services acquire film and television titles through a combination of traditional and innovative licensing arrangements intended to maximize access to Jewish-themed or Israeli-produced content unwanted by better funded platforms. The findings reveal the ways in which access to specific kinds of content is dependent on executives’ ability to leverage preexisting industry-specific professional relationships as they attempt to maximize the value created from limited economic resources. As such, this article offers insights by contextualizing licensing practices being employed by niche SVODs across film and television industries while also highlighting the limitations of using the mainstream/niche binary to understand streaming distribution.

Publisher

SAGE Publications

Subject

Visual Arts and Performing Arts,Cultural Studies

Reference51 articles.

1. Anderman Nirit. 2020. “The Israeli Version of Netflix: ‘There Are a Lot of “Faudas” Out There.’” Haaretz, July 1. https://www.haaretz.com/life/television/.premium-the-israeli-version-of-netflix-there-are-a-lot-of-faudas-out-there-1.8962427.

2. Balderston Michael. 2021. “Ampere: U.S. TV Households Now Average Four Streaming Services.” TVTechnology, January 11. https://www.tvtechnology.com/news/ampere-us-tv-households-now-average-four-streaming-services.

3. Drama without Drama

4. Popular media as public ‘sphericules’ for diasporic communities

5. Public service media beyond the digital hype: distribution strategies in a platform era

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