Affiliation:
1. Elon University
2. University of Tennessee
Abstract
A web-based survey was used to collect qualitative data about online fans' use of the internet for keeping up with a favorite television program and for interacting with other fans. The textual responses from 757 participants were coded for patterns and themes related to theories of audience activity. The results reveal a continuum of activity from “lurkers” to a thriving, interpretive community of “outlaw” fans involved in the consumption and production of favored cultural texts. In contrast to historical images of rabid television fans, the researchers discovered a sophisticated audience, devoted to programs that make them think and that inspire meaningful exchanges in online discussions. Internet technologies have empowered these fans to more effectively organize en masse as resistors and shapers of commercial television narratives.
Subject
Visual Arts and Performing Arts,Cultural Studies
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3. Baym, Nancy. 1997. Interpreting soap operas and creating community: Inside an electronic fan culture. In The culture of the internet, edited by S. Kiesler, 103—20. Mahwah, NJ: Lawrence Erlbaum.
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