Intramural Sport Participation: An Examination of Participant Benefits, Service Quality, Program Satisfaction, and Student Retention

Abstract

This study investigates whether the benefits of participation in, and perceived service quality of, an intramural sport program contribute to student retention and overall program satisfaction. Health and wellness outcomes, student learning outcomes, service quality, program satisfaction, and student retention in intramural programming were assessed at one Canadian university. The results reveal that participants experience physical, emotional, social and academic outcomes as a result of participation in intramural programming. The results also reveal that benefits of participation (physical health and wellness, emotional wellness, academic learning outcomes, social learning outcomes) and service quality are associated with greater student retention and program satisfaction. The results highlight the unique association between physical health and wellness benefits and student retention. The results also highlight the association between service quality, social and emotional wellness and program satisfaction among participants. Implications for practice and future research are presented.