Management Policy and Practices in Modern Casino Operations

Author:

MACOMBER DEAN M.

Abstract

The prognosis for casino gaming is that it will emerge from the 1980s as a modern, generally well-managed, legitimate industry. These attributes contrast sharply with the legacy from the development years of legalized gaming in Nevada. Casino gaming is completing a stage in which modern management, marketing, and operating techniques are adopted and widely practiced. With half a dozen areas contemplating the legalization of casino gaming, the industry must overcome internal and external constraints that may affect its growth potential. Among the constraints are the development and motivation of employees as a marketing tool, as efficient workers, and as a corporate resource; refinement of management as fair and consistent; marketing as a creative, planned, and profit-oriented technique integrated into every aspect of a casino-hotel operation; the blending of the skills of the veteran casino operator and the corporate executive; and the legitimation throughout society of casino gaming. Depending upon how effectively these issues are addressed, the casino industry faces either unprecedented growth or relegation to pariah status.

Publisher

SAGE Publications

Subject

General Social Sciences,Sociology and Political Science

Cited by 3 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. The House Rules;Work and Occupations;2002-11

2. Voluntary turnover among non-supervisory casino employees;Journal of Gambling Studies;1996-09

3. NEW DEALS IN GAMBLING: GLOBAL MARKETS AND LOCAL REGIMES OF REGULATION;Globalism/Localism at Work

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