Beyond the “Win-Win”-Reference-Cited by-同舟云学术

Beyond the “Win-Win”

Published:2017-02 Issue:2 Volume:59 Page:142-167
ISSN:0008-1256
Container-title:California Management Review
language:en
Short-container-title:California Management Review

Author:

de los Reyes Gastón¹,Scholz Markus²,Smith N. Craig³

Affiliation:

1. George Washington University School of Business, Washington, DC, USA

2. Vienna University of Applied Sciences for Management and Communication, Vienna, Austria

3. INSEAD, Fontainebleau, France

Abstract

While Porter and Kramer’s Creating Shared Value (CSV) works well as a management framework to address “win-win” business and society issues, it leaves managers ill-equipped to legitimately manage issues where they face the prospect of “win-lose” or “lose-win” social engagements. For legitimacy, managers need to bolster CSV with ethical frameworks—specifically, norm-taking and norm-making frameworks. Managers can be better positioned to create shared value through CSV+, a multi-part framework built around CSV and augmented by ethical frameworks.

Publisher

SAGE Publications

Subject

Strategy and Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/0008125617695286

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