Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing
Author:
Affiliation:
1. Georgia State University, Atlanta, GA, USA
2. University of Virginia, Charlottesville, VA, USA
3. Northwestern University, Evanston, IL, USA
Abstract
Publisher
SAGE Publications
Subject
Strategy and Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/0008125619859317
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