Affiliation:
1. Department of Marketing, Bangabandhu Sheikh Mujibur Rahman Science and Technology University, Gopalganj, Bangladesh
2. Department of Marketing, University of Dhaka, Dhaka, Bangladesh
3. Department of Marketing, Bangladesh University of Professionals, Dhaka, Bangladesh
Abstract
This study aims at exploring the underlying determinants influencing students' continuance intention to use an e-Learning platform during the COVID-19 pandemic. Based on the technology acceptance model and expectation-confirmation model, the study investigated the role of contextual (i.e., social isolation), psychological (academic year loss and cyberchondria), and student support-related (government and institutional supports) determinants on students' continuance intention to use an e-Learning platform during the pandemic. The study collected data from 440 respondents and analyzed those with Structural Equation Modeling. The findings showed that an e-Learning continuance intention during the pandemic is affected by usefulness, ease of use, attitudes, and intention to use the e-Learning platform; while the behavioral intention is influenced by usefulness, ease of use, attitudes, contextual, psychological, and student support-related determinants; and attitudes are impacted by usefulness and ease of use. Moreover, usefulness is predicted by confirmation of expectation; e-satisfaction is forecasted by usefulness and confirmation of expectation; whereas, cyberchondria is influenced by social isolation; fear of academic year loss is influenced by cyberchondria. Finally, intention to use mediated the impact of usefulness, ease of use, attitudes, contextual, psychological, and student support-related determinants on continuance intention. The study contributes to e-Learning literature incorporating contextual, psychological, and student support-related determinants into the technology acceptance model and expectation-confirmation model, which guide policymakers to understand how all levels of students can be brought into the e-Learning platforms that eventually help to eliminate digital discrimination barrier in the academia during any emergency. The policymakers must be careful in designing eLearning platforms since students' e-learning continuance intention may vary due to unprecedented crises, such as COVID-19.
Subject
General Earth and Planetary Sciences,General Environmental Science
Cited by
16 articles.
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