The Place of the “Open House” in the School-Choice Process

Abstract

The current study aimed at exploring the perceived significance of promotional events in secondary schools among Canadian parents, their children, and teachers and at determining the influence of these events on the school-choice process and school life. The findings suggest that both teachers and families displayed apparently contradictory perceptions of the open house with respect to its significance and influence, differing as well from one another in their understanding of the place of this event in school life and choice. In addition, four effective aspects of this promotional event have been subjectively identified by the respondents. Empirical and practical implications are suggested.