Affiliation:
1. California State University Northridge, CA, USA
2. Pennsylvania State University, State College USA
3. Independent Researcher, Nashville, TN USA
Abstract
This study seeks to bridge the gap between education and practice by conducting qualitative research with hiring managers at legacy media companies. Semi-structured, in-depth interviews were conducted with 15 media managers on the East and West coasts of the United States to understand how to prepare students for a dynamic media industry. The study identified themes related to experience, resume writing, successful interning, showing passion, interviewing, self-branding, and advice for educators. It is recommended that educators and media programs provide students with a broad overview of the media landscape, more skills-based classes, and a strong connection to the industry.
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