Teaching Social Media Journalism

Abstract

In response to the growing demand for digitally competent employees in the news media industry, journalism schools are cautiously integrating social media reporting into their curriculum. This study explores techniques for teaching news reporting on social media platforms focusing on challenges and opportunities for learning engagement that emerged in a course offered in fall 2012. Findings suggest that curriculum should include emphasis on ethics, technical skills, and the potential for career development. In addition, differentiation between personal and professional social media use should be recognized.