Domesticating pathogenies, evaluating change: the Eurozone crisis as a ‘hot moment’ in Greek television fiction

Abstract

This article investigates how the Eurozone crisis is thematically negotiated in a popular Greek television comedy. Inspired by the increasing interest in the ideological role of news media during the Eurozone crisis of the late 2000s, it turns the spotlight on the sphere of entertainment in an attempt to address the importance of fictional mediations and meaning-making processes. To that end, it proposes an understanding of television fiction as an accommodator and shaper of ‘hot moments’, instigating processes of self-assessment and evaluation of change. More specifically, the study examines the ways in which the family comedy Piso sto Spiti (MEGA Channel, 2011–2013) provides culturally based understandings of the Eurozone crisis by depicting it as associated with inherent flaws of the modern Greek and by assessing the possibility of change through a juxtaposition with national ‘others’. At the same time, it identifies ways that ideology leaks from television fiction in its interaction with other media discourses simultaneously circulating within a society.