Protecting the people, or the Olympics? Agenda-cutting of the COVID-19 risk in the news coverage of Japan’s public broadcaster

Abstract

This study explores a case of public service media finding itself in a predicament between adhering to its civic mission to serve the public interest, and prioritizing its self-preservation by bowing to political power. Contrasting the media coverage with epidemiological data, the study suggests that the COVID-19 risk in Tokyo was cut from the news agenda by Japan’s public broadcaster NHK ahead of the official postponement of the Olympic Games in March 2020. This case highlights the challenging balancing act of a semi-independent media organization between following a political agenda, that is, pushing a mega sports event, acting in its own economic interest as a media stakeholder of the Olympics, and at the same time protecting public health. On a methodological level, this case study aims to provide a showcase of how the agenda-cutting concept is concretely operationalized and how it can contribute to the analysis of various contexts, such as the complex relationship between public media and politics in times of a global pandemic.