Eating alone as psychological self-care: How the younger generation in Let’s Eat survives in neoliberal South Korea

Abstract

TV dramas that focus on food and eating reflect the popular trend of single culture, with a rising number of single-person households among the younger generation in South Korea. Analyzing Let’s Eat (tvN), the South Korean food drama series that specifically focus on eating scenes, this paper uses the framework of survivalism and the popular discourse of healing to examine how eating alone as a social and cultural phenomenon represents the psychological turn in neoliberalism. In its three seasons, Let’s Eat reflects how eating alone becomes a practice of endurance and resilience that encourages the younger generation to stay positive, even during an enervated state of mind, to bounce back, and to ultimately spring forward. I argue that Let’s Eat reflects how survivalism especially requires the marginalized population of women in precarious employment to reflect and grow confidence without considering the problems of structural inequality. Let’s Eat shows the younger generation’s struggle and lack of societal support, perpetuating neoliberalism’s focus on individual effort and blaming individuals for their enervation.