The Figuration of a Liquid Modern and Globalized Team Since the Acquisition by TV Azteca

Abstract

This article analyzes the transition from a solid modern soccer-scape into a liquid modern soccer-scape in professional soccer in Morelia, Mexico. The acquisition of the club by TV Azteca is considered the milestone that separates both soccer-scapes. The figurational sociology of Elias and the liquid modern analysis of Bauman serve as the foundations of this study. The analysis involves a time component as well as a spatial component. There are two central arguments: (a) the liquid modern soccer-scape is characterized by an ever-increasing turnover speed of rosters, a time acceleration of advertisement in soccer spaces, as well as the intensification in the use of spaces involved in soccer; (b) the liquid modern cultural framework has preceded and paved the way for its globalized economic-material realization.