Let the Kids Play: Latino Players, Differing Play Styles and Racial Stigma in Major League Baseball

Abstract

Major League Baseball's (MLB) unwritten rules and unspoken norms communicate the continuing role that white American cultural values have within the sport. Coded into the past and present, foreign-born players, especially those from Latin America, confront these norms as they arrive to MLB with a distinctly Caribbean tíguere style of play. MLB seeks to overcome these differences by promoting its young Latino superstars through the marketing campaign Let the Kids Play. However, all actors, from The Office of the Commissioner of Baseball to current players, must increase their cultural competency and uproot their essentialist viewpoints to understand that these players are not trying to show up their opponent, but are instead adhering to the style of play they themselves learned and know best.