1. 44. Farr, C. , “Consumer DNA Testing Has Hit a Lull – Here's How It Could Capture the Next Wave of Users,” CNBC, Aug. 25, 2019, available at (last visited September 26, 2019). (Quoting sources who suggested as reasons for the lull either saturating markets or privacy concerns.)
2. 33. See, e.g., Roland, D. , “How Drug Companies Are Using Your DNA To Make New Medicine,” The Wall Street Journal, July 22, 2019, available at (last visited September 2, 2019).
3. Banning Genetic Discrimination
4. 20. Vorhaus, D. , "DNA DTC: The Return of Direct to Consumer Whole Genome Sequencing," The Privacy Report, November 29, 2012, available at (last visited September 28, 2019) (interesting discussion by of one such company and its likely reasons)