Memory, consumerism and media: Reflections on the emergence of the field

Abstract

This article situates the emergence of the field of memory studies in relation to several areas of study: cultural studies, media studies, communication and visual culture. It considers key concepts of those fields — memory practices, technologies of memory, mediation and consumerism — in relation to memory studies. Finally, it reflects on some cautionary aspects of memory studies as it moves forward as a field of study.