Asian Self-Effacement or Feminine Modesty?

Abstract

This report describes the attributional styles of women university students in Taiwan and compares these patterns to those of men students in Taiwan and women students in the United States. Using a self-presentational perspective on attributions and drawing on data involving audience reactions to attributional accounts in Taiwan and the United States, the author explains the patterns in terms of two sociocultural factors: cultural norms and gender-role stereotypes. Women students in Taiwan are more self-effacing than Taiwan men students and are more external and self-effacing than American women students. They are relatively external because they are Chinese; they are self-effacing and modest because they conform to Chinese cultural values and, more important, to gender-role stereotypes within that culture. Both attributional styles and gender-role stereotypes characterize women as socially responsible and likable but relatively incompetent.