Consumer culture theory
Author:
Affiliation:
1. University of Southern Denmark, Denmark
2. Oxford University, UK
Publisher
SAGE Publications
Subject
Marketing
Link
http://journals.sagepub.com/doi/pdf/10.1177/1470593113479007
Reference4 articles.
1. Consumer Culture Theory (CCT): Twenty Years of Research
2. Towards an epistemology of consumer culture theory
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