Affiliation:
1. Texas A&M University
2. Kallendorf Communication Services
Abstract
This essay analyzes business communication in order to generate an ap proach to ethics based in the rhetorical process of corporate life. Through a study of the role of language in creating and disseminating values, the essay first extends the Aristotelian paradigm for ethical communication to the rhet oric of business. Two case studies then show how this model works in practice, while a third case poses questions of ethics and communication for the read er's consideration.
Subject
General Business, Management and Accounting,Communication,Business and International Management
Cited by
8 articles.
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1. Rhetoric;The Palgrave Encyclopedia of the Possible;2022
2. Rhetoric;The Palgrave Encyclopedia of the Possible;2022
3. Rhetoric;The Palgrave Encyclopedia of the Possible;2021
4. Rhetorics;The Palgrave Encyclopedia of the Possible;2020-11-30
5. Under Pressure: Exploring Agency–Structure Dynamics with a Rhetorical Approach to Register;Technical Communication Quarterly;2019-06-05