Stakeholder Flux

Abstract

Technical communication increasingly occurs in distributed, cross-cultural, and cross-organizational environments in which stakeholders may have widely disparate—even conflicting—perspectives. Information and communication technology for development (ICTD) is one such environment. Balancing complex and conflicting perspectives of multiple stakeholder groups is a challenge, and unstable stakeholder participation is a widespread problem in ICTD projects. The study presented here shows that stakeholders’ participation in a project was sustained most easily when the value that the stakeholders would gain from such participation was congruent with their respective national and organizational cultures. This study has implications for technical communicators working on cross-organizational projects, particularly projects that occur in distributed, cross-cultural environments.