Affiliation:
1. Oakland University, Rochester, MI, USA
Abstract
Upon declaring COVID-19 a global pandemic, the World Health Organization (WHO) orchestrated a global risk-communication outreach. The WHO’s objective was to persuade the public to upend and alter their lives so as to contain the disease and minimize its spread and infection. The WHO found a simple and efficient medium to communicate glocally through the social media application WhatsApp, through which individuals could access information without gatekeeping by governments and local agencies.
Subject
General Business, Management and Accounting,Communication,Business and International Management
Cited by
48 articles.
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