Investigating the Heterogeneity of Misperceptions: A Latent Profile Analysis of COVID-19 Beliefs and Their Consequences for Information-Seeking

Abstract

This panel study in Austria in 2020 ( NW1 = 912, NW2 = 511) explores distinct audience segments regarding beliefs in misinformation, conspiracy, and evidence statements on COVID-19. I find that citizens fall into seven segments, three of which endorse unsupported claims: The threat skeptics selectively accept misinformation and evidence; the approvers tend to accept all types of information; and the misinformed believe in misinformation and conspiracy statements while rejecting evidence. Further analyses suggest that the misinformed increasingly sought out COVID-19 threat-negating information from scientific sources, while also overall attending to threat-confirming information. These patterns have practical implications for correcting misperceptions.