The Diffusion of Innovations in Agricultural Circles: An Explorative Study on Alternative Antimicrobial Agents-Reference-Cited by-同舟云学术

The Diffusion of Innovations in Agricultural Circles: An Explorative Study on Alternative Antimicrobial Agents

Published:2018-12-22 Issue:1 Volume:41 Page:3-37
ISSN:1075-5470
Container-title:Science Communication
language:en
Short-container-title:Science Communication

Author:

Dan Viorela¹^ORCID,Osterheider Angela²,Raupp Juliana²

Affiliation:

1. Ludwig Maximilian University of Munich, Munich, Germany

2. Free University of Berlin, Berlin, Germany

Abstract

The use of antibiotics in agriculture contributes to antimicrobial resistance. We surveyed German farmers ( n = 336) on their intention to adopt alternative antimicrobial agents (AAA) and used the diffusion of innovations approach as a theoretical guide. (1) Farmers’ views regarding the relative advantage and complexity of AAA, (2) their use of and trust in information sources and channels, and (3) various individual and organizational characteristics were entered as predictors in two explorative models. While farmers’ intention to adopt AAA was generally very high, selected variables in all three categories predicted variations in the intensity of the adoption intention.

Funder

Germany Federal Ministry of Education and Research

Publisher

SAGE Publications

Subject

Sociology and Political Science

Link

http://journals.sagepub.com/doi/pdf/10.1177/1075547018819159

Reference54 articles.

1. Faculty and Resident Physicians' Attitudes, Perceptions, and Knowledge about Antimicrobial Use and Resistance

2. Pig farmers’ perceptions, attitudes, influences and management of information in the decision-making process for disease control

3. A Comparison of the Nutritional Value, Sensory Qualities, and Food Safety of Organically and Conventionally Produced Foods

4. Factors influencing potential scale of adoption of a perennial pasture in a mixed crop-livestock farming system

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