Qualitative Interviews With Science Communication Trainers About Communication Objectives and Goals

Abstract

Qualitative interviews with science communication trainers ( n = 24) on the role of objectives and goals in training efforts suggest that trainers believe that scientists come to training with a range of long-term goals in mind. However, trainers appear to focus on teaching communication skills and are relatively unlikely to focus on identifying specific communication objectives as a means of achieving scientists’ goals. The communication objective that trainers consistently report emphasizing is knowledge building. Other potential objectives such as fostering excitement, building trust, and reframing issues were rarely raised. Research aimed at helping trainers foster strategic communication capacity is proposed.