Science Mass Communication

Abstract

This article provides a conceptual history of science mass communication, which is seen as divided into the scientific literacy and interactive science traditions. The origins of the ideas that underlie the scientific literacy and interactive science traditions, as well as some of the issues researchers have raised, are introduced. The author argues the two traditions are not mutually exclusive, although the interactive tradition is a response to the applied problems within the scientific literacy model. It is argued that the pace of research might be accelerated if there were a more comprehensive collaboration among science communication, health communication, and risk communication scholarship.