Marketing Implementation: The Implications of Marketing Paradigm Weakness for the Strategy Execution Process-Reference-Cited by-同舟云学术

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Marketing Implementation: The Implications of Marketing Paradigm Weakness for the Strategy Execution Process

Published:1998-07-01 Issue:3 Volume:26 Page:222-236
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:Journal of the Academy of Marketing Science

Author:

Piercy N. F.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://www.springerlink.com/index/pdf/10.1177/0092070398263004

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