Exploring the Implications of the Internet for Consumer Marketing-Reference-Cited by-同舟云学术

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Exploring the Implications of the Internet for Consumer Marketing

Published:1997-09-01 Issue:4 Volume:25 Page:329-346
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:Journal of the Academy of Marketing Science

Author:

Peterson R. A.,Balasubramanian S.,Bronnenberg B. J.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://www.springerlink.com/index/pdf/10.1177/0092070397254005

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