The Role of Economic Value, Social Value, and Perceptions of Fairness in Interorganizational Relationship Retention Decisions-Reference-Cited by-同舟云学术

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The Role of Economic Value, Social Value, and Perceptions of Fairness in Interorganizational Relationship Retention Decisions

Published:1998-10-01 Issue:4 Volume:26 Page:322-337
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:Journal of the Academy of Marketing Science

Author:

Gassenheimer J. B.,Houston F. S.,Davis J. C.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://www.springerlink.com/index/pdf/10.1177/0092070398264005

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