Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century-Reference-Cited by-同舟云学术

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Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century

Published:1999-04-01 Issue:2 Volume:27 Page:160-183
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:Journal of the Academy of Marketing Science

Author:

Malhotra N. K.,Peterson M.,Kleiser S. B.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://www.springerlink.com/index/pdf/10.1177/0092070399272004

Cited by 116 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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