An Integrated Framework for the Conceptualization of Consumers' Perceived-Risk Processing-Reference-Cited by-同舟云学术

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An Integrated Framework for the Conceptualization of Consumers' Perceived-Risk Processing

Published:2004-10-01 Issue:4 Volume:32 Page:418-436
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:Journal of the Academy of Marketing Science

Author:

Conchar M. P.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://www.springerlink.com/index/pdf/10.1177/0092070304267551

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