The Hype and Reality of Social Media Use for Work Collaboration and Team Communication

Abstract

This article describes the growing adoption of enterprise social networking platforms by organizations in an attempt to foster better team communication and collaboration. To examine current views of these social networking tools, survey results from 227 business professionals are presented that address three areas: frequency of use of social networking for team communication compared to other communication channels, perceived effectiveness of social networking tools for team communication compared to other communication channels, and attitudes toward social networking for team communication. Generally, the results show that traditional communication channels are used more frequently and considered more effective for team communication. However, the results also indicate that Gen X and Gen Y business professionals are quite likely to consider that social networking tools will be the primary tools for team communication in the future. The article concludes with recommendations for how business communication scholars can advance, define, and set apart the field by focusing on business communication via enterprise social networking platforms.