Corporate Apology After Bad Publicity: A Dual-Process Model of CSR Fit and CSR History on Purchase Intention and Negative Word of Mouth
Author:
Affiliation:
1. Auburn University, Auburn, AL, USA
Funder
Syracuse University
Publisher
SAGE Publications
Subject
Economics, Econometrics and Finance (miscellaneous),Business, Management and Accounting (miscellaneous)
Link
http://journals.sagepub.com/doi/pdf/10.1177/2329488418819133
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