Affiliation:
1. CUNY Graduate School of Public Health & Health Policy, New York, NY, USA
Abstract
Big Shots is a graduate student-developed social media campaign that aims to promote COVID-19 vaccine literacy and build vaccine confidence through the power of storytelling. Here we describe the development of the partnerships underlying the campaign and detail the campaign’s achievements thus far, including its recognition and celebration (to date) of 12 individuals and groups who have broken down barriers to COVID-19 vaccination in their communities. The ongoing campaign may serve as a model to guide future “grassroots” social media campaigns aimed at addressing public health issues.
Subject
General Social Sciences,Sociology and Political Science,Education,Cultural Studies,Social Psychology
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1. Navigating COVID-19;Advances in Multimedia and Interactive Technologies;2023-12-18