Democratic Disarray: Organizational Messaging Coherence and the Local Echoing Press During the 2020 Iowa Democratic Caucus

Author:

Wiemer Eric C.1,Scacco Joshua M.2,Berkelaar Brenda3

Affiliation:

1. Purdue University, IN, USA

2. University of South Florida, FL USA

3. University of Texas at Austin, TX, USA

Abstract

The Iowa caucuses are the inaugural event of the American presidential nomination process. When the state Democratic Party failed to report the 2020 caucus results in a timely manner, researchers began to assess how party and press officials co-constructed the events. This research presents an in-depth case of the Iowa state and local Democratic Party’s public communication response regarding an event described by the Des Moines Register as “hell” and a “results catastrophe.” Specifically, we were interested in how the Iowa Democratic Party responded to the crisis event and the extent to which the party organization was successful in disseminating favorable messaging about the caucus process to the local press. Drawing on organizational crisis management and echoing press perspectives, this analysis uses network and qualitative analytic approaches to assess message development, dissemination, and ultimately adoption. A local event with national implications presents a critical case in investigating how a political party, due to its institutional role in American elections and unique organizational structure, struggled to respond to the crisis.

Publisher

SAGE Publications

Subject

General Social Sciences,Sociology and Political Science,Education,Cultural Studies,Social Psychology

Reference65 articles.

1. Agility. (2020, August). Top 10 Iowa daily newspapers by circulation. https://www.agilitypr.com/resources/top-media-outlets/top-10-iowa-daily-newspapers-by-circulation/

2. Bennett W. L., Lawrence R. G., Livingston S. (2007). When the press fails: Political power and the news media from Iraq to Katrina. University of Chicago Press. https://doi.org/10.7208/chicago/9780226042862.001.0001

3. Bowden J. (2020, February 3). Iowa precinct chair hung up on when calling state party while live on CNN. The Hill. https://thehill.com/homenews/campaign/481311-dnc-officials-hang-up-on-iowa-precinct-chair-while-live-on-cnn

4. Carley K. (2001). AutoMap (version 3.0.10.41) [Computer software]. CASOS, Carnegie Mellon University. http://www.casos.cs.cmu.edu/projects/automap/index.php

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